Developing new web site designs and content is nearly always a tortuous, iterative process involving many parties. Company management, marketing, sales management, product management, customer support and legal are just some who have a substantial interest in what the organization's new web site will look like and what it will contain. Initial designs in "story board" format are easy to review and approve, but as the designs are converted to multiple functional HTML templates, feedback becomes increasingly complex. Live pages must behave correctly in many diverse browsers and on multiple platforms. Once in production, the design has to be "tweaked" to accommodate a wide variety of new and old content that has to be displayed on the new web site.

Using Zezame as the collaborative tool where people meet to discuss the ongoing upkeep and maintenance of their ever-changing site makes life substantially easier. No need to capture web pages, worry about what format to send them to your colleagues or whether they can read the material once they get it. No large files to send out, receiving back 10 copies of a Word document with conflicting feedback from people who haven't seen each other's comments.

By taking the burden out of site design and approval Zezame makes the feedback loop quick, easy and streamlined. For the designer that means more time to apply their creativity to best effect for the optimum result and maximum client satisfaction, leading to repeat commissions and referrals.

For the client it means hitting the target time to market date being kept up to speed and being able to avoid blind alleys generated by misunderstood briefings.