Performing market research in today's fast moving commercial environment can be considerably easier than it has traditionally been, with much of the information available via a web browser, at the touch of your fingertips. However, actually capturing the plentiful information available in a meaningful way can be a really cumbersome task. Web sites are often dynamic and every changing. Just linking to content for later reference is often a futile exercise as the content is more likely to have moved or disappeared altogether next week when you need to refer to it. Capturing the content in your browser, cutting and pasting the content into a document or printing the pages, electronically or on hard copy, does not create information which is easy to share with other people. They have to either be next to you so you can hand them the information, or they have to have the same applications as you have captured the web information in. All very in-efficient and cumbersome.

With Zezame you capture the relevant information from the competitors' or media web sites at the click of a button to share with the relevant group of people. You capture a press release and add your commentary in the form of notes - on top of the press release. The users who subscribe to your market research will automatically be notified about the new information available. You save time, the information is presented in context (even after the information disappears off the source web site it will be kept in the Zezame servers archive), you can add your notes, right there on the page and you can discuss the importance of what you see with your colleagues or clients using the note comment features of Zezame.

Zezame takes the hassle and cost out of capturing and distributing market research, ensuring that the information can be viewed in context, long after it has disappeared off the source web site. By speeding up the research preparation and distribution time the value of the research increases allowing more time for a considered response.